昌黎葡萄酒业品牌营销分析

Study on the Brand Marketing of ChangLi Wine Industry

从昌黎葡萄酒品牌营销现状分析入手,通过对昌黎葡萄酒业品牌营销的必要性分析,指出昌黎葡萄酒业发展品牌营销中存在品牌意识和品牌管理模糊、品牌内涵和附加价值低、企业缺乏品牌保护意识、产业整体品牌竞争力差等一些问题,提出应提升产品质量与品质、制订品牌科学发展规划、完善产业内法律法规、发挥产业集群优势来解决昌黎葡萄酒业在品牌营销中遇到的问题。

Starting from the status quo Changli wine brand marketing, through the Changli wine industry brand marketing the necessity analysis, the article points out the problems existing in the development of Changli wine industry brand marketing, for example, brand awareness and brand management are fuzzy, brand content and added value are low, enterprises are lack of awareness of brand protection, industry as a whole is less competitive force of the brand. It proposes corresponding countermeasures to solve the problems encountered in the Changli wine industry brand marketing, such as enhancing product quality, planning the development of science and brand, improving the laws and regulations of industry, developing the advantages of industrial clusters.