摘要
"市场营销学"是一门实践性较强的课程,本文总结了该课程的内容及特点,并结合社会需求状况预测了未来教学内容的变更和发展趋势。
Marketing is a practice -emphasized curriculum. According to teaching experiences for many years, the author summarized the contents and characteristics of Marketing teaching, and forecasted the change and development of future teaching based on the demand condition, in order to make preparations for the further extension of the subject.
出处
《吉林工程技术师范学院学报》
2009年第6期4-6,共3页
Journal of Jilin Engineering Normal University
