摘要
通过对品牌概念进行历时态的梳理,从而清晰地勾勒出品牌概念的嬗变脉络。通过对品牌标识派、品牌形象派和品牌关系派进行共时性比较,阐释出品牌经营者、品牌消费者以及二者的深层互动关系对于品牌价值的生成的重要作用。
A diachronic study of the brand concept shows a clear picture of its evolution： A synchronic comparison among the brand mark, brand image and brand relationship displays the contribution which the brand manager, the brand consumer and their deep inter--relationship have made to the generation of the brand value.
出处
《西北师大学报（社会科学版）》
CSSCI
北大核心
2009年第4期118-120,共3页
Journal of Northwest Normal University(Social Sciences)
关键词
品牌
品牌形象
品牌价值
brand
brand image
brand value
relationship
