从语言模因论看“山寨”现象及其传播

An Analysis of "Shanzhai" Phenomenon and Its Spreading from the Perspective of Language Memetics

模因论是基于新达尔文进化论的观点解释文化进化规律的一种新理论。语言模因论揭示了语言发展的规律,模因有利于语言的发展,而模因本身也靠语言得以复制和传播。拟运用语言模因论对"山寨"一词的产生和迅速发展进行研究,指出"山寨"实际上就是一种语言模因,它的传播和影响揭示了语言与文化的发展和传播规律。

Memetics is a new theory for interpreting cultural evolution based on Neo-Darwinism. Language memetics reveals the principle of language development, for meme is beneficial for the development of language, while is duplicated and transmitted via language. This paper aims to analyze the phenomenon of ＂Shanzhai＂ from the perspective of language memetics. Through analyzing its emergence and rapid development, it points out that ＂Shanzhai＂ is in fact a racine, whose spreading and impact really reveal the development and spreading principle of language and culture.