基于时基竞争战略的销售物流模型构建

The Constructing of the Marketing Logistics Model Based on the Time-Based Strategy of Competition

时基竞争战略是以时间为基础的竞争战略。销售物流活动牵涉到许多部门的运作,它的主线是有效及时地围绕客户进行整合服务,满足客户对产品现在及未来的需求,而这也恰恰是基于时基竞争的快速反应策略要解决的,即在销售物流阶段快速反应对销售物流目标的实现具有巨大的推动作用。

Time-based competition is one of competitive strategies which are based on time. Sales logistics activities involving the operation of many sectors, which are the main line around the effective and timely integration of customer services to meet customer product needs now and in the future, and this is precisely what the competition based on the time base of the rapid response strategy to be solved, that is, sales at the logistics phase of rapid response logistics sales goals with enormous role in promoting.