昆明市业余足球市场化运营研究

Amateur soccer marketization operation of Kunming

通过对昆明市业余足球市场化运营的分析,为我国大城市业余足球市场化的发展、健身足球市场的开发提供一种新的思路与方法。昆明市业余足球市场化运营的性质是在坚持业余原则的基础上,遵循市场规律,在组织比赛的过程中进行商业化运作,走的是一条社会化、市场化、准职业化的道路;表现形式为结构状况、场地设施、运作形式、经济收益等;运行机制为目标机制、市场机制和投资机制等。

With the analysis of the amateur soccer marketization of Kunming,it offered a new thinking for the marketbased development of amateur soccer of large cities and the development of fitness soccer market in China. The operation properties of amateur soccer marketization of Kunming are on the basis of the amateurism, following the market rule and carrying on commercialized operation in the process of organizing the match. It took a road of socialization, marketization and quasi - professionalization. Its representation acted as the structural state ,field facility, operation form, economic income, etc. Its operating mechanism is the goal market mechanism and investment mechanism.