消费文化转型的激励机制与“两型社会”的构建

Incentive Mechanism of Transforming Consumption Culture and the Construction of "Resource-conserving and Environmental-friendly" Community

消费文化具有引导、凝聚和激励的社会效应,实现消费文化由传统向现代的转型,对于"资源节约型、环境友好型"社会的构建有着不可或缺的作用。因此,有必要在明确"两型社会"消费文化转型取向的基础上,探求消费文化转型的激励机制,以期对推动"两型社会"的构建进程有所裨益。

Consumption culture has the social effects of guiding, gathering and inspiring. It is indispensable for the ＂resource-conserving and environmental-friendly＂ community that transforms the consumption culture from the traditional one to the modern one. Therefore, it is necessary to explore the incentive mechanism of transforming consumption culture based on defining the orientation of consumption culture of ＂resource-conserving and environmental friendly＂ community to promote the process construction of this community.