北京地区公众气象服务需求分析

Analysis on Public Needs for Weather Service in Beijing

2006年7、8月份在北京地区开展了一次大范围的公众气象服务需求调查,本文在对回收的有效问卷进行统计分析的基础上,从公众对气象信息的关注程度、公众对气象服务的意愿付费情况及对气象服务改进的需求3个方面进行了研究,并运用行为经济学的理论对公众的气象信息需求进行分析阐述,揭示出其规律性。结果反映出公众对气象信息及其价值的认识还比较有限,气象部门有必要加强宣传和引导。最后从用户需求的角度,对如何有效提高公众气象服务质量提出了建议。

Based on the data obtained from ＂Beijing 2006 Weather Services Public Survey＂, the qualitative and quantitative statistical analysis were carried out from three aspects： the general public＇ s willing to pay for the yearly weather services, the general public＇ s attention to the meteorological products and the issues for the further improvement of weather services. The general public needs were analyzed. It＇ s necessary to give publicity about the weather service for the general public to realize the value of the weather service. It is found that the general public needs of meteorological information have shown certain characteristics, which can be well explained by the Maslow＇ s Hierarchy of Need Theory and the Availability Theory in behavioral economics. Based on the results obtained from this study, some suggestions were given for improving the meteorological services in the future.