CtoC电子商务市场信息不对称问题研究

Research on Information Asymmetry in CtoC Electronic Commerce Market

在网络经济时代,电子商务正扮演着非常重要的角色,而信息不对称所引发的逆向选择和道德风险问题,又严重制约着电子商务的发展与繁荣,尤其对CtoC电子商务市场的影响更是致命而深远,解决该问题的有效途径就是建立完善的个人信用体系、身份认证体系、安全体系以及法律法规体系等,这样CtoC电子商务才能得以蓬勃发展。

Electronic commerce is acting as the extremely important role in the network economical times, but the Inforrna：ion Asymmetry initiates Adverse Selection and moral hazards. It is also restricting the electronic commerce development and the prosperity seriously, to the CtoC electronic commerce market influence is especially fatal and profound, the effective ways to solve the question are to establish perfect personal credit system, identity authentication system, the security system as well as the legal laws and regulations system and so on, such CtoC electronic commerce can be the vigorous development.