探析营销时代报纸版式设计的美感表达

Aesthetical expression of newspaper format design in the marketing time

为了探析适应营销时代报纸版式设计的美感表达,运用了印刷制版技术、专业审美水平、设计理念等科学设计方法,理论联系实际地分析了现代报纸版面设计颠覆性的变化,这不单是新闻加艺术的关系,也不是传统意义的美化和装饰,而是建立在视觉科学、阅读规律、市场营销之上,对信息传达、视觉承载、阅读过程、整体形象、文化品位的完整设计,是一个以审美活动为对象,以美感经验为中介,研究美、审美和艺术创造的一般现象和普遍规律的一门科学,是科学与艺术结合的过程。

In order to search the aesthetical expression of newspaper format design in the marketing time,scientific design methods and printing technology, specialized esthetic level and design idea are discussed. The theory was integrated with practice to analyze the change of newspaper＇s farmat,which not only has something to do with news and art,with traditional decoration,but also has established the visual science, the reading rule, the marketing, information transmission, the visual load bearing, the reading process, the overall image, the cultural personal status integrity design. The aesthetic activity is the object; aesthetic sense experience is intermediary, beautiful aesthetic artistic creation. The common phenomenon and a universal law of science is the science and the artistic union process.