河南省旅游电子商务发展现状与策略浅论

Research on the Present Status and Developing Strategy of Tourism E-commerce in Henan Province

发展旅游电子商务不仅是河南省旅游业自身发展的需要，也是信息时代河南省旅游业面临国际旅游业竞争的必需。文章在对河南省电子商务发展基础、旅游电子商务平台建设、旅游企业网站建设等方而的现状进行调查的基础上，客观地考察和分析了河南省旅游电子商务的发展条件，指出河南省旅游电子商务发展现状中存在的问题，并对其未来发展策略进行了初步的探讨。

Development of tourism e-commerce in Henan Province is not onJythe needs of the development of tourism itself, but also for the tourism industry in Henan Province that are facing competition in the international tourism industry in the information age. on the basis of the development of e-commerce on the basis of Henan Province, tourism e-commerce platform construction and the tourism corporate Web site construction＇s current status, the paper give an objective investigation and analysis of the development conditions, and points out the development problems in the status for tourism e-commerce in Henan Province, then gives a preliminary strategy about its future development.