电子商务进入澳门国旅战略问题探讨

Discussion on Electronic Business going into international Traval Service in Macao

本文通过对澳门国旅发展电子商务的外部环境和内部资源进行分析;提出发展电子商务的战略规划;对电子商务可能出现的风险进行分析并提出应对措施。

The paper through analyzing the ext-emal enviornment and inner resources of Electronic Business development of international Traval Service in Macao to provide strategical planning towards it, and discuss the probable risk and related measures.