英语广告中的句法特征及修辞特点探析

The Features of Syntactic Structure and Rhetorical Devices in English Advertisements

英语广告是一种实用性文体,有着独特的句法及修辞特征。本文结合英语广告实例,从句法特征和词句上的修辞特点两个方面探讨了几种常见的句型及修辞手段在英语广告中的运用。

Based on some real examples in English advertisements, this paper explores the use of the most commonly used sentence types and rhetorical devices in English advertisements from the aspects of syntax and rhetorical devices.