摘要
随着国民经济的发展,服饰文化越来越受到人们的重视,如何营造服装强势品牌显得至关重要。本文论述了品牌的作用及争创强势品牌的战略,为服装品牌形象的竞争提供一些可参考的方法。
With the development of our national economy, more and more people value the costume culture. How to establish a powerful brand becomes extremely important. This article discusses the function of brand and proposes some strategies in creating a powerful brand, trying to give reference to people who are taking part in the competition of costume brand image.
出处
《山东纺织经济》
2009年第4期76-77,共2页
Shandong Textile Economy
关键词
服饰文化
强势品牌
市场定位
经营策划
销售形式
科学管理
costume culture, powerful brand, market orientation, marketing strategy, sales form, scientific management