摘要
形成体育生活方式是解决健康问题的有效手段。本文着重分析了社会营销在倡导体育生活方式中的可行性,提出社会营销是大众形成体育生活方式的有效途径。
Sports lifestyle is a major method to solve health problem. This paper focuses on an analysis about the feasibility of promoting sports lifestyle by social marketing. It will be raised in this paper that social marketing is an effective way to promot the sports lifestyle in public.
出处
《武夷学院学报》
2009年第2期104-108,共5页
Journal of Wuyi University
关键词
健康
体育
生活方式
社会营销
health
sports
lifestyle
social marketing
