摘要
广告文化势不可挡地冲击着我国社会,广告文化消费已成为一种时尚。作为一种文化形式,广告文化具有意识形态功能,它解构了许多传统价值观,体现了现代人的感性生存和大众生活的审美化。
The advertisement culture strikes our country and society intensely, and the in advertising culture has become a kind of fashion. As a kind of culture and art form, the advertisement culture also has the ideological function, which deconstructs much primal value in traditional culture and embodies the human being perceptual existence and the popular life＇s aesthetics.
出处
《湖北职业技术学院学报》
2009年第2期51-55,共5页
Journal of Hubei Polytechnic Institute
基金
湖北省教育厅科研项目"广告文化的女性主义解读"(2007q051)的阶段性研究成果之一
关键词
广告文化
感性
审美
Advertisement Culture
Perceptual
Aesthetics
