金融危机背景下中国自主品牌汽车企业重组战略

On Restructuring Strategy of Chinese Independent Brand of Automobile Enterprise under Financial Crisis

金融危机背景下,中国自主品牌汽车企业在受到冲击和影响的同时,也迎来了机遇,这个机遇就是为实施汽车行业重组战略提供了可能。重组可以有效地提高汽车产业集中度,发挥规模经济和协同效应,也是中国汽车产业政策的要求。重组可以借鉴强强联合、中外合作、产业链重组等模式,量力而行,利用全球资源,进行全方位的整合,充分与国际接轨,从而形成具有国际竞争力的大型汽车企业集团。

The financial crisis brought impact and also opportunity for Chinese independent brand of automobile enterprises,the opportunity is to take restructuring strategy in automobile industry.The restructuring can increase concentration degree of automobile industry and play scale economy and synergistic effect,which is a requirement of Chinese automobile industry in policy.By referring strong union,foreign cooperation,and restructure of industrial chain,the automobile industry can take comprehensive integration and form a large automobile group with international competitiveness by means of global resource and international standards.