实现宁夏旅游产业跨越式发展的定位研究

Positioning Research of How to Achieve Leaping-over Development of Tourist Industry of Ningxia

根据宁夏旅游业的重要作用及地位,结合实践工作经验对发展宁夏旅游业具备的优势条件进行了分析定位;阐明了实现宁夏旅游产业跨越式发展的战略定位在于完善产业规划体系、优化产品区域结构、扶持做大旅游企业等,而相应的具体措施应定位于提升旅游市场营销竞争力、加快六盘山旅游扶贫试验区建设、扶持企业产品转型升级等。

In the light of the important role and location of the tourist industry of Ningxia and in combination with the actual working experience, a positioning analysis has been made on the priority conditions possessed by the development of the tourist industry of Ningxia. It is expounded that the strategic positioning to realize the leaping-over development of tourist industry of Ningxia consists in the perfection of the industry planning system, optimization of the regional structure of products, support and expansion of tourist enterprises, etc. Corresponding actual measures should be taken highlighting the enhancement of the marketing competitiveness, acceleration of the construction of the Liupanshan Tourist and Aid-the-Needy Pilot Region, support to enterprises for the transform and upgrade of products, etc.