重庆市北碚区老年旅游市场开发潜力研究

A Study on the Development Potential of Tourism Market of Elderly People in Beibei of Chongqing

对北碚区老年旅游市场的调查表明:潜在的老年游客多,老年人的身体越来越好、收入越来越高,有极强的出游欲望;老年人出游以跟团为主,同时出游时间较长,老年旅游市场具有巨大的开发潜力。但旅游企业并没有开发出适合老年人的旅游产品,政府对老年旅游市场的关注度也不够。为此,旅游企业应加强宣传,为老年人设计专门旅游产品,提高服务质量;同时政府应加强引导与管理,维护市场健康发展。

The study shows there are lots of potential elderly visitors, whose bodies are getting better, their incomes increase as well, and they have strong desires for traveling. The most of them follow round to travel, with long traveling time, so the tourism market of elderly people has a tinge exploit potential. But the tourism enterprises have not exploited toursim products which are fit for elderly people. The government also has no enough concerns to the tourism market of elderly people. Therefore, the tourism enterprises should strength propaganda and supply better service. On the other side, the government should strengthen guidance and management to safeguard a better developing market.