探知产品形象力的宝藏

Explore the Power of Product Identity

一个产品的成功与否，在于3个力的相辅相成：产品力、形象力和营销力，缺一不可。产品力是产品本身属性、物理性能、产品质量、功能、用途的价值体现；形象力则体现为产品的外在形象，风格、文化内涵等，最直观体现为产品包装，宣传形象等。而营销力则是产品的推广方式，销售策略，包含媒介、销售执行、推广活动的实施。

The success of a product is based on the synergy of three factors： product power, product identity power and marketing power. Product power here refers to the product＇s attribute, quality, function, purpose, etc; Product identity power refers to the product＇s appearance and style, i.e. product packaging and its promotional identity; Marketing power refers to the way of promoting products and marketing strategy. Good product power is the base of the product＇s success. Many enterprises attach great importance to marketing power, but ignore the importance of product identity power through which the consumers have the first impression upon the brand. With rich experience in food branding for years, Guge Dynasty Brand Design Consultation Co., Ltd. here gives a discussion on the importance of product identity power with the cases they have done.