插画在品牌形象创建中的作用

On the Positive Role of Ⅲustration in Brand Identity Building

一、插画作为设计语言的概念与研究现状 当下的插画设计在某种程度上是一个颇为尴尬的设计门类，既因缺乏绘画艺术的纯粹性而被艺术界拒之门外，又被平面设计界认为风雅有余实用性不足而不属同门。在现代汉语词典中，“插画”词条的解释为“艺术性的插图”；“插图”词条的解释为“插在文字中间帮助说明内容的图画，

Ⅲustration design is closely related to commercial design and animation design. In the field of print ads, illustration has been once out of public eyes because of the impact of photography and digital technology. But now the role of illustration design in advertising has changed……it is not just helping promoting new products, but more being involved in brand identity building and development. With the cases such as adidas, nike, the writer here analyzes the positive role that illustration plays in brand identity building.