图形，色彩、文字—包装设计三剑客

Graphics, Color and Text in Packaging Design

图形、色彩、文字是构成包装设计视觉传达的三大要素，其设计好坏、合理与否，直接影响到包装设计的整体效果，进而影响到商品的销售。因此，充分把握好三大要素的关系和各自特征，是关系包装设计成败的关键所在。一、图形元素 图形元素作为视觉传达语言，具有简洁、明快、易识别、易记忆等属性特征，

Graphics, color, text are the main elements in visual communication of packaging design and have the direct impact on the overall effect of packaging design and thereby on the sales of the product. Through the study of the design techniques of the three elements, the writer expounds on the function of each of the three elements in packaging design and discusses how to increase the visual impact of packaging design.