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女性消费者奢侈品消费动机研究 被引量:4

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摘要 女性消费者作为奢侈品消费的一个特殊群体,越来越受到关注。本文回顾了国内外奢侈品消费动机的研究,结合女性消费者特有的消费动机,指出其消费动机并进行实证分析,总结出虚荣因子、自我因子、人际因子和品质因子,以及投机因子和情感因子均是女性消费者奢侈品消费动机的重要要素。
出处 《商业时代》 北大核心 2009年第19期35-37,共3页 Commercial
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共引文献140

同被引文献25

  • 1朱晓辉.中国消费者奢侈品消费动机的实证研究[J].商业经济与管理,2006(7):42-48. 被引量:135
  • 2郭姵君.奢侈品理论的整合性框架研究[J].商业时代,2007(5):4-6. 被引量:10
  • 3[法]米歇尔·舍瓦利耶,热拉尔德·马扎罗夫.奢侈品品牌管理[M].卢晓译,上海:格致出版社,2008:16.
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  • 9朱晓辉.基于自我解构的中回奢华品消费动机的实证研究[J].中国市场学会论文集,2008.
  • 10张梦霞.奢侈品消费动机解构的实证研究.中国零售研究,2010,(1).

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