1Corstjens,Judith,Marcel Corstjens.Store Wars,John and Wiley Sons"Soap Opera"[].Business Week.2000
2Dick,A,Arun K.Jain,Paul S.Richardson.Household Store Brand Proneness:A Framwork[].Journal of Retailing.1996
3Chintagunta Pradeep K,Andre Bonfrer,Inseong Song.Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior[].Management Science.2002
4Corstjens,M.,Lal,Rajiv.Building Store Loyalty Through Store Brands[].Journal of Marketing.2000
5Cunningham IC,Hardy AP,Imperia G.Generic brands versus national brands and store brands[].Journal of Advertising.1982