新疆国际入境旅游客源市场的SSM分析

An SSM Analysis of International Inbound Tourism Source Market in Xinjiang

本文选取新疆国际入境旅游客源市场2002年至2006年的数据,以全国国际入境旅游市场为参照系,运用区域经济分析中的偏离—份额分析法,对新疆国际入境旅游客源市场进行了分析。结果表明:与全国比较,新疆国际入境旅游客源市场总体发展缓慢,竞争力弱化趋势明显,但市场结构相对合理,效果较好。2006年的客源市场比重与2002年相比,俄罗斯、美国、日本、澳大利亚等客源市场重要程度有所下降,但俄罗斯市场仍然占据榜首;而韩国、德国、法国、加拿大等客源市场重要程度有所上升,其中,韩国市场上升最快,不仅是主要的客源市场,而且是新疆国际旅游经济的增长点,发展前景广阔;其余客源市场则相对变化不大,趋于相对稳定状态。

The paper, based on the international inbound tourism source market data collected from 2002 to 2006 in Xinjiang, referred to the national relevant data, by using the shift- share analysis method, which is the regional economic analysis method, has made an analysis of the international inbound tourism source market in Xinjiang. It finds that compared with the market of the nation, the international inbound tourism market in Xinjiang develops slowly and competition tends downward obviously, while the market structure is relative reasonable and has good effect. Compared with 2002, in 2006, the market structure shares from Russia, America, Japan and Australia tend downward, but Russia remains the first position; Korea, Germany, French and Canada are on the rise, among them. Korea is not only the main tourism source market, but also the economic growth point of the international inbound tourism source market in Xinjiang, which has a broad prospect; Others relatively have a little change, indicating that these international inbound tourism source markets tend stable relatively.