试论在政府危机公关中的大众传媒的运用

On Crisis in the Public Relations of the Use of Mass Media

危机是人类社会不可避免的现象,政府借助媒体成功化解危机的案例也不胜枚举。公共危机管理,实质上是政府借助传媒实现危机信息的管理。大众传媒在政府危机公关中的作用日益突出,大众传媒在政府危机公关中的地位十分重要。

The crisis of human society is inevitable and the successful resolution of the crisis through the media is also beyond counting. Public crisis management, in essence, is the using of media to realize the crisis management information. Government public relations crisis in the mass media highlights the growing role of mass media in public relations crisis.