体育产业融合与产业发展——我国体育产业发展的新视角

Integration and Development of Sports Industry——New Perspective on Developing Chinese Sports Industry through Industrial Integration

产业融合已成为现代产业发展的趋势之一。通过对产业融合理论的研究,阐述体育产业领域的融合现象,系统分析体育产业的融合机制,融合效应等。在此基础上,进一步提出未来我国体育产业融合的发展路径,以此优化体育产业结构,扩大体育产业的外延与影响力,增强体育产业对国民经济增长的贡献率。

Industrial integration has become a modern industrial development trend. Through studying the industrial integration theory, this paper illustrates the integration phenomenon in sports and analyzes the mechanism and effect of sports industrial integration. Furthermore, it puts forward the development path of sports industrial integration to optimize sports industrial structure, expand sports industry and reinforce its influence so that sports industry can contribute more to national economic growth.