基于国内客源市场的宁夏旅游产品开发分析

An Analysis of the Development of Ningxia Tourism Product Based on the Domestic Tourist Market

从宁夏国内客源市场的构成及主要旅游需要看,宁夏对国内旅游者有吸引力的旅游资源集中体现为大漠黄河和民俗民情方面。可根据RMP理论从旅游市场需要和旅游资源特点两个基本维度分析宁夏核心旅游产品的开发;根据TPC理论分析宁夏旅游产品的旅游线路、旅游设施和旅游环境等问题。

In this paper, according to the composition of the Ningxia domestic tourist market and major tourist needs, the author thought that the attraction of Ningxia domestic resources is desert and the Yellow River, folk -customs and country life. According to the RMP theory, the author also analyzed the development of Ningxia core tourist product from the perspective of the needs of the tourist market and tourism resources. According to the TPC, the author discussed such issues as the tourist routes, tourism facilities and the environment in Ningxia tourism products.