考虑市场冲击下易变质商品的临时价格折扣模型

A Temporary Price Discounts Model Considering Market Impact for Easy-Deteriorating Goods

文章从零售商的角度出发,考虑当零售商能够预知市场变化并采用价格折扣时所得到的利润收入,同时价格的变化会影响顾客需求的变化。由于采取价格折扣时刻的不同会导致零售商利润收入的不同,文中给出了零售商的最优定价策略,并通过实例对模型进行分析。

This paper consider can forecast the change of the the retailers＇ profit when they market, and the variety of the price will influence the demand of the customer. Because the different time of price discounts will lead different profit earning, we will gave the optimization of the price decision and illustrate this model by a numerical example.