城市化背景中的上海郊区妇女体育消费现状研究——以浦东张江镇为例

A Research into the Suburban Women's Sports Consumption in Shanghai against a Background of Urbanization

随着我国社会经济的不断发展,体育消费已成为大众消费的一个重要组成部分。而体育消费则是一个受制于诸多因素的复杂的消费行为,其中城市化是郊区居民体育消费行为演变的重要原因之一。本文试图通过对上海近郊张江镇妇女体育参与和体育消费现状的调查研究,探寻在城市化过程中上海近郊妇女体育参与和体育消费状况,进而对城市化进程中的郊区体育消费市场的开发和培育,以及当前上海新农村、新郊区建设中的体育文化建设提出建议。

With the development of economy and society, sports consumption has gradually become an important part of people＇s life. Sports consumption is a consumption behavior affected by many complicated factors, among which urbanization takes a leading role in changing people＇s sports consumption behavior. This paper intends to carry out a research into the suburban women＇s sports involvement and consumption behavior through a case study in Zhangjiang, trying to find out the situation of suburban women＇s sports involvement and consumption in Shanghai against a background of rapid urbanization. Through this survey, the author hopes to provide some suggestions to the cultivation and development of suburban sports consumption market and to the problems faced in sports and culture buildup in the construction of a new countryside and new suburbs in Shanghai.