如何将您营销预算利益最大化

How best to focus your marketing budget

美国的制药营销每年给媒体支付大约50亿美元，不过在这个财政紧缩的时代，该行业的资金能在别处更好地使用吗？

Pharmaceutical marketing in the US provides the media with around USD 5bn a year, but in these financially constrained times, could the industry＇s money be put to better use elsewhere？