铁路企业社会责任信息传播现状分析

Current Analysis of Railroad Corporate's CSR Communication Information

以铁道部武汉铁路局(以下简称武汉局)为例,基于国际通用的G3标准体系以及整合营销传播分析框架,对武汉局2006年1月—2008年8月期间CSR信息传播情况进行统计分析,总结现状与不足。从企业现状来看,武汉局通过多年发展在CSR信息传播方面已具有一定基础,但在传播的组织管理、信息内容与方法方面还有一定不足。

The paper has made a research on Wuhan Railroad Company （WRC）. It analyses the WRC＇s CSR communication information from 2006 to 2008 based on the G3 framework to find the disadvantages of WRC. The paper suggests that, although WRC has a good foundation on CSR communication by years＇ development, it still has some disadvantages in the organizational management, information items and medias selection.