家庭替代餐市场发展分析及启示

Home meal replacement market development analysis and its enlightenment

家庭替代餐的出现是现代经济发展、人们消费观念更新的产物,它的出现必然会改变我国传统用餐形式和生活习惯,继而对我国生鲜农产品供应链和餐饮市场产生重大影响。在深入研究了国际成熟市场国家的家庭替代餐发展驱动力和市场状况的基础上,总结出成熟家庭替代餐市场的基本特征,对中国家庭替代餐市场发展趋势提出应对策略。

Home meal replacement （HMR） is the outcome of modern economy development and renewing of the consumption idea. Its appearance will inevitably change the existing dinning forms and the habits of China, and will have a significant influence on the supply chain of fresh agriculture products and the catering markets. The paper, thorough discussing development driving influence and market conditions of international HMR mature market countries,summarizes the essential features of mature HMR market,as well as presenting countermeasures for the market development trends of HMR in China.