旅游景区战略联盟不稳定性的博弈分析

Game analysis on the instability of strategic alliances among tourist scenic spots

一卡通联盟是旅游景区集团化发展的路径模式,是实现企业可持续发展和旅游产业化的重要渠道。通过对一卡通联盟组建及其运营过程的研究,指出战略伙伴的选择、关系资本的建立和利益分配是影响联盟不稳定性的主要因素,并提出相应的对策。

＂E-Card＂ of tourist scenic spots is one of the route choices for grouping development,and the important way to realize sustainable development of enterprises and tourism industrialization. Based on the study of the built-up and the operation process of tourist scenic spots alliances,we reach the conclusion the selection of strategical company, the establishment of relationship capital and interests allocation are the major facts affecting the alliance instability, and put for ward some corresponding countermeasures.