基于模糊决策与变分法的易逝品动态定价

Dynamic pricing for perishable products by fuzzy decision and variation method

建立了当消费者呈现价值判断异性时的动态定价模型,利用模糊函数引入购买可能性的概念来刻划消费者的消费模式,定义了博弈的理性期望均衡,并在线性购买可能性的假设下利用变分法求出恰当的价格函数。

This paper develops a model of dynamic pricing when the consumers are heterogeneous in their valuation, introduces the notion of purchasing chance by a fuzzy function,characterizes the Rational Expectations （RE） equilibrium in this game. Finally,under the assumption of linear purchasing chance,this paper obtains a right dynamic pricing function by variation method.