跨文化语境下的商务英语翻译

Business English Translation in Terms of Cross-Cultural Pragmatics

本文从跨文化语用学的角度出发，阐述了商务英语翻译中的跨文化语境的重要性和相关的语用原则，并从礼貌原则和合作原则两个方面分析了商务英语翻译中的语用失误实例。最后，结合商务领域的跨文化知识分析了语用失误的原因并提出相应的对策。

From the perspective of cross--cultural pragmatics, this paper states both the importance of cross--cultural context in business English translation and related pragmatics principles. Meanwhile it analyzes some instances about pragmatics failure in business English translation and the reasons. It finally comes up with some possible solutions.