中小进出口企业中东市场国际营销策略研究

Small and medium-sized enterprises Import and Export Marketing Strategy Study in the Middle East

本文讨论了在国际金融危机的背景下,为了应对欧美市场的萎缩,我国中小进出口企业应根据中东市场的特点进行相应的国际营销策略调整,大力拓展中东市场,并提出了具体的中东市场国际营销策略思路。

Under the background of international financial crisis,in order to copy with shrinking in European an American markets,the paper discusses that our small and medium--sized Import and Export enterprises should adjust international marketing strategy according to the characteristics of the Middle East market and proposes detailed international marketing strategy.