定制剧的制播模式及其发展趋势

The Broadcast Mode of Ordered TV-play and Its Development Trend

作为一种制作和购买模式,定制剧是在特定的电视剧市场环境或语境中对各方关系尤其是制作和播出关系的一种解决方案:播出业向制作业上游推进。作为制播双方的一种深度合作,西方已经形成了比较成熟的电视剧定制模式;而我国的定制剧实践近年来才兴起,目前正在探索中。定制剧是市场竞争和制播博弈的产物,而电视剧投资的理性化和金融危机的影响加速了定制剧的发展。对定制剧而言,资金实力是重要基础,同时成熟的运作理念、经验丰富的工作团队也很重要。

As a mode of production and purchase, the ordered TV-play is the television market in a particular environment or context in relations between the parties, especially the relationship between production and broadcast of a solution： broadcast industry to promote the production of the upstream industry.As a system of sowing depth of cooperation between the two sides, the West has become more mature drama custom mode; and the ordered W-play of our practice in recent years the rise of opera, is currently exploring. The ordered-opera is broadcast system of market competition and a product of the game, and the drama of a rational investment and financial crisis has accelerat- ed the development of the ordered TV-play. Financial strength is an important basis for the operation, at the same time the concept of mature and experienced team is also very important.