大众健身俱乐部健身服务项目设置的探究

Research on Arrangement of Fitness Service Events in Mass Fitness Club

大众健身行业被称为是中国的朝阳产业,随着社会的不断向前发展,人民生活水平逐步提高,人们越来越关注自身的健康。走入健身俱乐部成为人们的一种时尚。但是目前健身俱乐部的发展似乎还跟不上人们对健身的需求。本文通过文献资料法及实地考察法,把与健身俱乐部有关的健身项目分类为传统健身服务项目,特殊健身服务项目,时尚休闲、娱乐服务项目。在准确的市场定位的前提下,俱乐部应根据自身的规模、内外部环境,依据消费者的需求而设置合理的健身项目,并且不断创新,从而不断满足消费者的健身需求。

Mass fitness industry is called China＇ s sunrise industry. With the continuous development of society, the living standard is better and better, people are mere and more paying attention to their own heath, going into the fitness club become a fashion. However, current development of fitness club seems not to keep up with the needs of people＇ s health. Through using the method of literature review and on - the - spot observation, the fitness events concerned with fitness club is classified as traditional fitness service event, special fitness service, fashion and leisure, recreation service event. Under the appropriate market location, and based on it＇s size, the internal and external environment of its own, and the consumers＇ demand, the reasonable fitness services is set in order to innovate continually and meet customers＇ demand.