新媒介体育传播的思考

Consideration on Sports Communication of New Media

媒介的发展对体育信息的传播具有巨大的推动作用,关注新媒介的发展对体育传播的影响在现阶段具有与时俱进的实践意义。本文主要以网络、数字电视和手机媒介为研究对象,分析其对体育传播各方面的影响。

The development of media gives a great impetus to the communication of sports information. Focusing on the impact of the new media development to the sports communication is of much practical significance advancing with the times at present stage. This paper mainly analyzes the impacts of new media to sports communications in all respects taking intemet, digital TV and mobile phone media as study objects.