摘要
运用文献资料法、访谈法和逻辑分析法,以社会学、心理学及消费行为学等科学理论为依据,对中国女性体育消费特征及其影响因素进行分析与探讨。研究认为,现阶段女性体育消费特征是:体育消费体现"女性的力量";整体消费水平依然较低;消费结构较为单一。引起现有状况的因素主要有:经济、社会性别、体育消费观念和意识、闲暇时间、体育市场等因素。在此基础上提出了促进女性体育消费的建设性意见。
With the methods of literature review, interview and logic analysis, and based on sociology, psychology and consumption behavioral science, the characteristics of Chinese female sports consumption and its influential factors are analyzed. The result shows that the characteristics of Chinese female sports consumption are as followings ： sports consumption embodies female power and the whole level of consumption is still low. The consumption structure is single. The main influential factors which lead to the present situation are economy, social gender, sports consumption sense, leisure time, sports market and so on. This article provides constructive opinions of promoting female sports consumption.
出处
《体育科技文献通报》
2009年第5期98-100,共3页
Bulletin of Sport Science & Technology
关键词
中国
女性
体育消费
China
female
sport
consumption
