广东省体育俱乐部经营现状与发展对策研究

Study on Operation Condition and Developing Countermeasure of Sport Clubs in Guangdong Province

本文采用问卷调查法、文献资料法、数据统计法、访谈法和逻辑分析法等研究方法,对广东省体育俱乐部经营现状进行调查研究,结果表明:广东省体育俱乐部的经营项目众多,其中乒乓球和羽毛球项目比较受大众的青睐。经营规模主要是以中小型为主。俱乐部大部分采取单一的经营方式。从消费人群看,以中等收入的中青年男性为主要消费人群。并在此基础上提出相应的发展对策。

Through using the method of questionnaire, literature review, mathematical statistics, interview and logical analysis, this paper makes investigation on operation condition of sport club in Guangdong province. The result shows that sports clubs in Guangdong province have many business projects, among which table tennis and badminton are most favored by the public. Mainly of the business scales are medium and small. Most of the clubs take a single mode of operation. In view of consumer groups, middle - aged men with middle - income are the main consumer groups. Based on it, some corresponding development strategies are put forward.