国球精神文化取向对乒乓球消费市场的引导

The Guidance of National Ball Spirit of the Cultural Orientation on Table Tennis's Consumer Market

乒乓球作为大众喜爱的体育运动项目,社会、文化及生活方式是影响消费者消费的主要因素。"乒乓精神"在新形势下不断地丰富发展成"国球精神"。分析"国球精神"的文化取向对我国乒乓球消费市场的引导和促进作用,为进一步提高乒乓球社会化进程和体育产业增收提供参考。

Table tennis, as the public sports, society, culture and the way of life, is major factor which affected consumer spending. In the new situation, table tennis＇s spirit constantly enriches and develops into spirit of the ball. By analyzing the national ball spirit of the cultural orientation, this paper tries to promote consumer market, to further enhance the process of table tennis community and to provide the sports industry additional information.