全国排球联赛“明星效应”现状及其价值分析

Analysis on Current Situation of Star Effect and Its Value of China Volleyball League Match

以我国排球联赛为研究对象,采用文献资料、逻辑分析等研究方法,对联赛"明星效应"现状及其价值进行研究。结果发现:女排联赛"明星效应"状况好于男排联赛;各俱乐部"明星效应"状况相差较大;"明星效应"的价值主要体现在塑造联赛品牌、增强俱乐部经营活力、吸引媒体和商家,"引爆"球市等方面。

This paper, using the China volleyball league match as an object, with the help of literature review, investigation and logical analysis, analyzes the current situation of the star effect and its value. The result shows that the star effect of the woman volleyball team are better than that of man team, and it varies from one club to anther. The market development of the visible effect is not enough, and its values mainly lies in the brand name construction, the running of the clubs, the attraction of media and business partners and ignite the ball market.