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品牌延伸在电视媒体中的应用 被引量:1

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摘要 随着我国传媒的不断发展,品牌延伸已在我国传媒中广泛应用,尤其是电视媒体。在我国电视媒体的品牌延伸路径大致分为跨媒体、跨行业两种。电视媒体的品牌延伸已成为传媒单位新的经济增长点。
作者 杨洋
机构地区 吉林大学文学院
出处 《新闻传播》 2009年第7期105-105,共1页 Journalism Communication
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