论云南省体育旅游的发展现状及对策

Discussion on Developing Condition of Sport Tourism in Yunnan Province

体育旅游已成为旅游业的一个新亮点,本文采用SWOT分析方法对云南省体育旅游发展的优势(Strength)、劣势(Weakness)、机会(Opportunity)、威胁(Threat)进行分析,并在此基础上提出了相应的对策。

Sports tourism has become a new attraction in tourism. This paper discusses the strengths, weaknes ses, opportunities and threats of the sports tourism development in Yunnan Province by using the method of SWOT and proposed its corresponding countermeasures based on it.