摘要
在问卷调查的基础上,通过分析自然背景、文脉等地方性特征及旅游客源市场受众,并借助现代行为地理学理论,研究探讨了南阳市区域旅游的定位和形象设计,提出了包括整体形象、行为形象设计、视觉形象设计等在内的较为全面的区域旅游形象系统,认为旅游形象设计不能过分依赖CIS模式。
Based on questionnaire survey, the location and image design of regional tourism were studied by analyzing local characteristics such as natural background, context and tourist source market, and by means of modem behavior geography. The regional tourism image system of overall image, individual image design and visual image design were put forward. It was considered that tourism image design can not depend on the mode of CIS.
出处
《安徽农业科学》
CAS
北大核心
2009年第23期11304-11306,11331,共4页
Journal of Anhui Agricultural Sciences
关键词
南阳市
受众调查
旅游形象设计
Nanyang City
Audience investigate
Tourism image design
