摘要
本文首先介绍了广播电视舆情分析研究的必要性和意义,然后分别从播出和收视两个方面论述了广播电视舆情分析研究的内容和方法。
Firstly, this paper introduces the significance of broadcasting and television public opinion analysis. Then, it discusses the research content and method of public opinion analysis in both sending and receiving fields.
出处
《中国传媒大学学报（自然科学版）》
2009年第2期48-53,共6页
Journal of Communication University of China：Science and Technology
基金
"211工程"三期重点学科建设项目(21103040110)
关键词
舆情分析
播出
收视
广播电视
public opinion analysis
sending
receiving
broadcasting and television
