通过促销提升品牌资产的探讨

Probe into Enhancing the Brand Assets through Sales Promotion

阐述了产品和品牌的差异以及品牌资产的重要性,从品牌体验的各个领域分析了如何通过消费者促销活动提升品牌资产。

This paper expounds the differences between the product and the brand and the importance of the brand assets, and from all fields of the brand experience, analyzes how to enhance the brand assets through sales promotion.