网络环境下的图书馆品牌战略

Library Brand Strategy under Network Environment

对图书馆进入21世纪后网络环境下行业面临的竞争形势及困境进行了分析,指出图书馆事业发展新的推动力就是在行业内部进行品牌构建。结合品牌理论,介绍了图书馆品牌的含义及图书馆实施品牌战略的条件及措施。

This paper analyzes the competition and obstacles that many libraries facing after entering the 21st century. Meanwhile, the paper points out that the new driving forces for the development of library is the establishment of library brand and uniqueness. Based on the theory of brand construction, the paper introduces the definition of library brand as well as the condition and method of carrying out library brand strategies.